Into The Unknown

WordPress just announced their new video hosting service, VideoPress. (Primary URL at wordpress.tv, announcement and details currently on videopress.com). They've been working on this for a while, and initially announced this on the 11th with a post to their main blog.

'So,' you're thinking, 'WordPress are good at the text business, but what about video?' Well, if you're a content creator who has 1) more money than sense or 2) just can't be bothered to manage your own media hosting, this could be an ideal solution for you. Here's their announcement and introduction video (turn on HD in the top-right corner if you can afford the bandwidth and CPU cycles:

While it's shaping up to be really quite costly for the early adopters, they could be on to a good thing early here. How so? Well, they can leverage their existing grid computing setup to serve multimedia content and keep a tight rein on how it's delivered. Hopefully they can wrangle the carriage and peering costs down to manageable levels as the service scales. You also have the good karma that comes from having all of your multimedia hosted in the same place - so if you like easy, click-click-done solutions, it's a safe bet.

To add the VideoPress service, you just log into your WordPress.com account, go to your WP blog's dashboard, and add the service from the Upgrades category in the left-hand menu... And that's just about it.


Ok, so it's snappy to setup. What else? What about the technical features and costs? Let's dig a little deeper. While this is evidently an important first step for WP as they branch out and upgrade their service portfolio, there's room for improvement. They've developed most aspects very well, but there are a few caveats. Initial impressions are good; there's no framerate conversion of uploaded content, you can embed and enable HD playback if your content is high enough resolution - right from the embedded player - and they also support filesizes >1Gb, so yes, you can upload your 720p masterpiece if you really want to.

WP say it's quite simple to get going:

1. Get a blog on WordPress.com
2. Go to your upgrades page
3. PayPal your way to happiness.

However, when that final step involves coughing up 59.97 credits, at the princely sum of $1 per credit, it's certainly not the cheapest way to host your HD material. Plus, there are a number of rather good competitors in the market already:

• Blip.tv (great quality, an intuitive interface and a personal favourite)
• Vimeo (one of the prettiest, and has a great community spirit)
• DailyMotion (just plain ubiquitous and home to metric tons of content) and
• the photographer-oriented SmugMug.

Vimeo is probably the next best service in terms of mindspace, quality and good vibes from the user community, so it makes sense to compare their featuresets. The best way to compare these two new services is with a matrix, so let's get cracking. All costs are in their original currency (US Dollars) to make comparison easier.

Also, don't discount Blip's and Vimeo's respective free services. Blip's basic package only encodes to FLV, and overlays small text ads in the video window. Vimeo places ads on the page under the main video window, but the videos themselves remain untouched.

Vimeo's free service is also a great way to dip your toes in the water; you get 500Mb of storage, 1 HD video upload a week and all the other good stuff (minus HD embedding, reserved for their Plus customers), and it's a cinch to upgrade.

YouTube finally joined the 21st century late last year, with first HQ (I fondly refer to it as RQ, Regular Quality) and then proper HD - 1280x720 H.264 video making its formal debut earlier this year, after the softlaunch. (remember all that &fmt=18 nonsense?) Of course, YouTube has to be THE Number One video sharing web site, but Google is pumping money into it and still not turning a profit. Aside from the mass popularity (and huge amount of pisspoor quality content), you may decide that you'd like a little more panache, a little more style, for your multimedia content hosting.

Of course, there's nothing to stop you putting your content on every service around - and there are even some analytics companies who'll do that legwork for you, and also let you gather some useful viewer statistics for pretty good rates if you're planning on producing the next hit web video series.


Having weighed up the pros and cons of WordPress hosting, I'd say that it's a welcome progression from the WP team. They've obviously worked on this tech behind the scenes for a while, using their experience with their larger corporate clients to work the kinks out of the system before going public. However, I still personally prefer Vimeo and Blip.tv - they're better value for money and you can do just as much with them.

VideoPress has some nice automation (such as playlist generation for iTunes, Miro et al, and up to three definitions of video automatically prepared) but this is nothing standout on its own. Also, you pay a hefty premium for storage. Obviously Vimeo and the others are overselling to an extent, but given the sheer size of HD content, you'd be better off doing one of two things if you produce a lot of HD:

1. Buy a Vimeo Plus account and get 5Gb a week for your uploads
2. Buy your own web hosting, use one of the many free video encoder apps and stream your content with one of the several popular embedded Flash players
3. ... Download the VideoPress opensource framework, install it on your own server, and use that!

Yes, you read me right - the source code for VideoPress is open-source and freely available. However, there are caveats. WP themselves make it plain that "this plugin is different from other plugins because it cannot be used 'out of the box.' It is intended for self-hosted large scale WordPress MU sites that want to develop their own customized video solutions." Aside from that, it also requires one fileserver and one dedicated video transcoder, and 'considerable amounts of PHP coding and system admin skills (skillz?) to implement and deploy.'

Well, don't let that put you off. Where there's a will there's a way, and I suspect that before long, an ad-supported service using the VP framework might just surface and offer some of the VideoPress Premium features for gratis. Who knows?

I'm not going to do a blow-by-blow comparison of all the other mentioned HD video hosting services, because people with far more time and resources have already done just that. However, VideoPress aside, they all cost nothing to try out - and I strongly suggest you try each of them to see which one fits your needs. They all have premium services, and they all have their pros and cons. But when you see such achingly gorgeous design as can be found on the Vimeo web site (even their login page is a work of art), you'd have to be made of stone to not appreciate the work which has gone into that site.

I would always suggest trying out Vimeo as one of your first candidates, and its ability to offer one HD upload a week is the ideal way for most content producers to demo the service. However, for the person who desires full and seamless integration and consolidation above all else (including value for money at the moment), VideoPress might be just what they've been waiting for.

We thought we could make money on the Internet, but while the Internet is new and exciting for creative people, it hasn't matured as a distribution mechanism to the extent that lets you trade real and immediate opportunities of income for the promise of online revenue. It will be a few years before digital distribution of media on the Internet can be monetised to an extent that necessitates content producers to forego their fair value in more traditional media.

-- Kyle Broflovski to Stan Marsh, Canada On Strike

So, thought for the day: If a fictional nine year old can explain, in a nutshell, why the Internet doesn't work as a distribution mechanism, why can't the music and movie industries seem to understand that we're still only really playing in the sandpit when it comes to legal digital content? Once the traditional industry heavyweights let the technology organically progress and develop into a ubiquitous distribution channel, letting things like broadband availability and speed, format support and hardware plateau, then they can monetise it. No sooner. We'll look back in five/ten years and see how iTunes was nothing more than a brief (and well-marketed) flash in the pan.

Moving on now - well, hasn't this past week been eyebrow-raising? MySpace officially announcing their (expected) music offering, with three of the four majors on board and the fourth expected to join suit shortly. A hooray! for DRMless downloads, but a booooo! for going with MP3. Another hooray! for (like Amazon) forcing the music labels' hand though on the DRM issue, the fight between AmazonMP3 and MySpace Music is going to a good one if they both continue apace. Though, all that aside, when you have some record labels forging ahead of the curve and going / already offering FLAC or WAV lossless audio for only a little more than MP3s, it makes you wonder why we're still paying so much for digital music - and we're putting up with it!

I know a little about this: for the past nine months I've been on work placement at a small indie label. Our primary revenue stream is iTunes thanks to our 30-year back catalogue, but we still get a pittance in terms of money we actually see from sales. People would be surprised if they found out how little we get from each sale. Only the dominant vendor is the real winner in any online distribution scenario, as they have little overheads, instant content for monetisation, and in this case iTunes also has the closed - and somewhat captive - userbase (for the moment).


TheNextWeb 2008 looked like a big success - a shame the web streaming completely gave up when Diggnation was being filmed. Still, we had a Dutchman telling post-watershed jokes on a live webstream at 5pm, Jim Louderback (bless him) not dropping or breaking something on-stage for once (watch near enough any DL.TV episode he's featured in to see what I mean). And if that wasn't enough, Kevin Rose and Alex Albrecht turned up half an hour late, got ludicrously drunk on stage, were accosted at various points by a kilt-adorned Scotsman and a cheeky PR guy - and to top it off, there was a girl wearing a moustache. I also didn't have to pay $1,000 to watch the live stream. That, and no cost of plane ticket and accommodation to get there... I class that as a win.

In the UK, Ofcom announced their decision and their initial roadmap for digital terrestrial TV's migration to HD [free registration required], and not everybody's happy with them... likewise, the Freeview Consortium's relative inaction (or inability) to wrangle a good solution for the future of digital terrestrial broadcasts, combined with their apparent hatred for good programming and worthwhile use of the available spectrum has irked quite a few people (myself included). My housemate even wrote an open letter to them.

Oh, and in other news, I'm putting together a brand new design for ITU. The current look (Glossy Blue by Nick La, found via BlogCrowds) worked well as a placeholder while I gathered my ideas together, but I hate basing sites on templates (however good they are)... Any designer will know what I mean when I say "It just doesn't feel 'mine' 'til I've done the design." (A poet and I don't know-et.)

Until next time, stay classy.

I love beginnings of years, they're really exciting technology-wise. With CES on right now, and more big tech news to come, we're going to be seeing a bucketload of new standards and revisions to existing ones, new formats (and revisions to existing ones!) and new discussions (and revisions... you get the point). Data portability and agnosticism is going to be the next big thing, and as if this wasn't enough, the topic was recently highlighted by the farce surrounding Robert Scoble being banned (and subsequently unbanned) from Facebook by scraping his contacts' details to import them into one of his other accounts... In years to come, our children will look back and laugh when they're told that we had to sign up for each web site separately!

Taken your pinch of salt yet? Right, some of the key emerging trends (I predict) are going to include:

• DRM-free audio and video content! (finally!)
  
  
• Open platforms (want to do anything with any site you're a member of? Sure, here's our API, go mad)
  
  
• Widespread CSS3 support
  
  
• Data Portability (more at dataportability.org) (which also encompasses the nascent APML and existing standards like OpenID and microformats)

... And they're just a few. Blanket HSDPA 3G coverage and the rollout of HSUPA (fast download and upload speeds, versus just fast download) is going to be the next big thing in the mobile connectivity arena - and in my opinion this has been long overdue. HSDPA is great, but the upload really stymies any real rich media interactivity - 3G video calling is awful quality because of the poor upload, and that's its main problem. As soon as the quality reaches a good enough threshold to become bearable, mobile operators will find their revenues (and usage) skyrocketing.

The TV industry's going to see a lot more convergence and shift from traditional broadcasting to IP-based shiftcasting (to coin a term) - the iPlayer's already gaining in its popularity (moreso since the site revamp, offering on-demand in-browser Flash Video streams of their downloads) and IPTV is most likely going to start to usurp your regular broadcasts, particularly given the increasing spread of high-speed broadband connections and all-in-one STBs. If you've not got some form of digital receiver in your home yet, I think it's definitely time to get one.

Broadband's just getting faster and faster, but super-fast, very short range data standards are going to be the next big thing in the home (ultra wideband support in AV devices is going to be killer when it comes to market). Sony announced its own version of short-range, high-speed (500mbps) wireless data connectivity at CES today (make that yesterday, now), so if they're bringing to market, expect others to follow suit. It's a no-brainer really, why bother with wires if you can just sit your camera on top of its dock?

Wireless charging is what I'm really holding out for, but I'm not expecting even protypes of that until at least Q1 2009.

Hopefully, 2008 will also be the year the UK begins to go fully HD (HD on Freeview is the next big step for the industry to take, though it's mired in problems and negotiations at the moment) - and hopefully I'll finally get myself an HDTV this year! That's the most important potential development of the next twelve months ;)