'Michael Arrington' has moved into the world ofNew Media Foodstuffs with the launch of CrunchFood:
CrunchFood is the newest addition to the “Crunch” family founded by Michael Arrington, which includes TechCrunch, CrunchNotes, CrunchGear, TalkCrunch and MobileCrunch. A departure from our Web 2.0 themes, but a subject still near and dear to the hearts of geeks — food.
For those of you who haven't quite caught on yet, this is a clever fake - but if you're familiar with his writing style then you'll appreciate the nerdy humour. Some of the comments are absolute class, too.