While digital sales are continuing in their year-on-year upward trend, it seems that customers still need a gentle push to buy digital music. Even one of the largest digital music retailers, Amazon.com, is having to effectively subsidise purchases with their latest promotion. I saw it sneak onto the web site for some items yesterday; the skinny's on their web site but here's the 10 second summary:

Add at least one qualifying CD, vinyl, cassette or DVD music item offered in the Amazon.com Music store to your Shopping Cart and complete the purchase or complete the purchase through 1-Click ordering. The music items that qualify are CD, vinyl, cassette and DVD music items offered in the Amazon.com Music store that display the offer message on their product information pages. Amazon MP3 music downloads and other music items not displaying the offer message, and all other types of items, fail to qualify for this promotional offer.

After completing your purchase, you will receive an email indicating that a $1 credit for Amazon MP3 music downloads has been applied to your account automatically.

There are some other T&Cs, but that's about the gist of it. The promotion's only valid on certain marked items (for example this DVD-Audio release of Elton John's Goodbye Yellow Brick Road), but it seems to apply to a good proportion of Universal's featured Motown releases as well as other popular stuff from other labels (the promo was also present on the SACD version of Dark Side Of The Moon).

So, maybe an excuse to do some shopping?


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