I'll have the new Harry Potter, a Calvin Klein watch and... Three boxes of Special K?
at Wednesday, June 13, 2007As mad as it may seem, Amazon(.com) has come a long way from its origins of hard- and paper back books. For a long time it's sold electronics, watches, healthcare items, later expanding into home and garden products, and even jewellery and clothing.
I received an interesting email from Amazon Associates this morning, though... And when I clicked through from the email, I was greeted with this:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgv-gYiPsQ6lzcD55YMQZU9P8cVy0-By_rSDlm7FiWZir45n5QCsFa6vZeIiIo4fINTkxtcoWLw2iEdXNF0vceEMMgfudrlV9FOAA7yS9g7JABsXoDT9kWmryyUvbKpnvR4Tz6SoeRD6Vc/s320/2007_06_13-amazon_grocery_logo.gif)
Somehow, the beta label diffuses the weirdness somewhat. Now I've seen everything...
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlCkzdgL0lBo5KtvkzQ8UUv7z-uPIW6RChCS_nCwuy8er1QwwTFLcPzOwPr-CeSHyN5xHGXYqEe_T2MjkA_ktxtmokjfqdrJzsV902HsUM15ANUy5Nu-QqjbmHZnjb0N1Tgp6JLj7m-JU/s320/ag02-entirepage.png)
- We offer more than 22,000 non-perishable grocery items--and [their] selection is growing every day
- We can ship all products for free, via Super Saver Shipping, Amazon Prime, or free standard shipping
- We have great everyday prices plus special offers on your favorite brands
- We make it exceptionally easy to find products you buy routinely, or to discover new items we think you'll like
I'm a UK resident so Amazon Grocery hasn't quite made its way across the pond yet. However, I'm sure that when it does, I'll be one of the first to give it a spin and see how it fares. I'm not entirely sure what'd happen if I ordered a book and some Coco Pops in one go though - would they just squash the cereal into one of those book-sized cardboard packages?
What about if I ordered mayonnaise? Hmm...
Tags: amazon, betatestblog, diversification, expansion, foodstuffs, grocery, retail, unusual betas
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